The LibraryAware Community Survey: Marketing our Libraries
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When I started my blog in 2006, I named it The ‘M’ Word, because marketing was considered to be taboo for many in the library field. While the latest survey by Library Journal would indicate the needle has moved a bit, there is little doubt that many libraries still have a long road ahead of them. In that survey, fewer than 20 percent of all libraries have a marketing plan in place, and only 11 percent report that it is up-to-date. If that number doesn’t shock you, let’s talk about what it means not to have a marketing plan.
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