The Library Is Open: A Look at Librarians and Tumblr
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What makes library Tumblrs different from your run-of-the-mill library blogs is that they can take advantage of a built-in community with built-in readers. If a Wordpress or Blogspot blog is an island, Tumblr blogs are a city. Many librarians were initially attracted to Tumblr for the same reasons nonlibrarians were—ease of use, social features, the cool factor. But, once they arrived, they began to run into each other, then to talk to with one another, and finally to understand themselves as a community. The portmanteau Tumblarians—meaning "Tumblr librarians"—was coined and a subculture born.
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