Perceptions Have Improved, So Where’s the Money?
$0.00
In stock
SKU
perceptions-have-improved-so-wheres-the-money
Will marketing result in increased funding? According to Library Journal’s November survey, most libraries think not—unless your library is serving a population of 500K+. Then 70 percent of the participants believe marketing helped. Interestingly, the majority of those surveyed from libraries of all sizes believed marketing increased their perceived value to elected officials and the community at large. If libraries could apply the influence of advocacy to their marketing strategies, they might see an increase their funding.
| Issues per Year | N/A |
|---|
Write Your Own Review