I Don’t Need Two Forms of ID When I’m Standing at Your Door | Advocates’ Corner
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I suspect we are missing our key audience when we follow our traditional inbound service model during Library Card Sign-Up Month. I believe we can be much more effective if we take a page out of political campaigns and meet the public door-to-door. I’d settle for event-based sign-ups at the grocery store, bank, train station, or playground. But door-to-door is extremely effective in transforming a contact into a conversation and that conversation into action.
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