HarperCollins Launches Live Programming via Facebook
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HarperCollins took its latest step in enabling authors and readers to interact in real time and to give those fascinated by books and publishing an insider’s view of the business, all via live programming using the new Facebook Live app on smartphones. Launched on June 6, the five-day-a-week programs, ranging from 15-45 minutes, can exponentially expand an author’s reach, from being able to live stream a program from their own home or on a book tour, for instance, to posting that program on their Facebook page for later viewing (and sharing on social media) by fans, as well as on HC’s Facebook or Book Studio 16 pages.
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