Engaging the Elusive Non-User | ALA 2013
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engaging-the-elusive-non-user-ala-annual-2013
Offering commonsensical, yet often overlooked, advice, this session proposed that non-users cannot effectively be reached by focus groups, surveys on the library website, or other such mechanisms that may be useful for capturing the opinions of active library patrons. To reach this other group, libraries must go where they already are: malls, daycare centers, coffee shops, commuter rail stations, houses of worship, farmer's markets, senior programs, etc.
| Issues per Year | N/A |
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