Dover, Others, Cash in on Adult Coloring | PubCrawl
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When the adult coloring craze jumped across the pond in 2013 with the intricate designs of Johanna Basford’s UK best seller Secret Garden (Laurence King), Dover Publications was ready. The company had been publishing coloring books for 45 years, not just for kids but for experienced artists as well, said Ken Katzman, VP, marketing. In 2012, encouraged by major craft chain Michaels, Dover launched Creative Haven, with images on only one side of a page, on good stock, with perforated pages for easy removal and display.
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