Beyond Awareness Campaigns: Marketing Library Services Today
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Matthew Ismail loves to challenge assumptions, and as Director of Collection Development at Central Michigan University for the last five years, with stints at libraries in United Arab Emirates and Egypt before that, he’s seen plenty of them. “We librarians assume that patrons will come to us,” says Ismail, who holds four Master’s degrees, one being an MLS from Kent State. “In the 1980s, they had to come to us, there was no internet. Today, many people are able to complete their careers without using the library at all. That would have been more difficult in the 1980s.”
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