HarperCollins Expands Digital First | PubCrawl

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Traditional publishers may be johnny-come-lately to publishing digital-only and digital-first, but their efforts bring the weight of deep editorial and marketing experience to the digital-only equation. This spring saw a new push by HarperCollins to enhance its digital-first lines with the launch of Witness Impulse, a digital mystery, suspense, and thriller line that will release its initial ten titles in October under the William Morrow Impulse imprint; the publisher said it is the first of its kind (mystery) from a major U.S. publisher.
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